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Supply Chain
Consists of organizations engaged in activities, either formally or informally, that provide the necessary links between the beginning of product creation and the delivery of product to customers.
Research
The process of gathering information to learn about something that is not fully known.
Decline Stage of PLC
Stage within the Product Life Cycle which occurs when the market is no longer able to sustain sales levels for a product as sales are decreasing at increasing rates compared to previous periods.
Connected Stakeholders
Represent groups that are part of a marketing organization's external forces and who regularly interact with the marketing organization such as supply and distribution partners, industry standards groups and support companies (e.g., advertising agencies).
Brand Licensing
Contractual arrangement whereby a marketer owning a brand name negotiates (for fee or percent of sales) with other companies to allow these companies to produce and supply products carrying the marketer's brand name.
Strategies
The planned direction the marketing effort takes over some period of time that serves as a general guide to decision-making.
Rebates
A form of sales promotion, mainly used in the consumer market, which typically lowers a customer's final acquisition cost for a product purchase but generally does so by: 1) requiring customers provide information and/or undertake activity after the purchase, and 2) only offering the incentive after the information is received.
Primary Package
The outermost container that is seen and touched by the final customer and includes: first-level package, second-level package and package inserts.
Order Influencer
A category within personal selling that includes salespeople who primarily concentrate on selling activities targeted to those who influence others to purchase the product of which is the Missionary Selling is most predominant example.
Matte Release
A media relations tools used as part of public relations involving the submission of articles to media, such as newspapers and websites, as filler material when publications lacks sufficient content or as original content for publishers whose business model involves mostly third-party submissions.