The following shortcode has been used to display this page.
[std_panel filter="misc::has_pages::is::true;misc::order::is::DESC;misc::posts_per_page::is::10;"]
Late Majority
The fourth category within the Diffusion of Innovation consisting of up to one-third of the overall market who are primarily characterized as preferring to take a wait-and-see approach before trying something new.
Group Membership
A component of the external influences on consumer buying behavior that represents people and organizations with which a person shares certain characteristics and which may influence a persons purchase decisions.
Emergency Products
A category of consumer products which customer purchase due to sudden events and which often involve little pre-purchase planning.
Customer Service
Activities used by the marketer to support the purchaser's experience with a product such as training, repair and complaint resolution.
Complementary Products
Products viewed as add-ons to a main product which are designed to enhance the main product by making it easier to use, improving overall styling or extend functionality.
Brainstorming
A group discussion market research technique that encourages creative thinking and group interaction to help stimulate idea generation.
Ethics
From a business decision-making perspective this relates to what is right and what is wrong though the line between what is considered ethical and unethical is difficult to distinguish since it depends on such factors as nationality, culture, and industry norms.
Growth Stage of PLC
Stage within the Product Life Cycle which occurs when a product is widely accepted and often reaches rapid growth characterized by a large percentage sales increase over previous periods.
Lifestyle
A component of the internal influences on consumer buying behavior that represents what a person values out of life by the activities they engage in and the interests they express.
Private Branding (also Store Branding)
A branding strategy, often seen in the retail industry, where stores or online sellers contract with suppliers to manufacture the retailer's own branded products.