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Bundle Pricing
A form of promotional price adjustment that offers discounted pricing when customers purchase several products at the same time.
Target Markets
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Reseller Network
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Product-Oriented Advertising
A type of advertising directed toward the promotion of a specific product to a targeted audience.
Perception
The internal processing of stimuli (e.g., advertisements) that shapes how a person sees themselves and the world they live in.
Missionary Selling (also Product Detailing)
A sub-category of the order influencer sales classification in which salespeople make sales calls to those who influence others, through advice or requirements, to make purchases the most common of which are found in the pharmaceutical and higher education textbook industries.
Market
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Independent Channel Arrangement (also Conventional Distribution)
A non-binding arrangement between channel members to engage in a business relationship that allows channel members to move away from the relationship if they feel it is not in their best interest.
External Forces
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Development Stage of PLC
Stage within the Product Life Cycle which occurs before a product is introduced to the market and is principally a time for honing the product offering and preparing the market for the product.