➤
Display Articles
Single Article
Knowledgebase Categories
General
Pricing
Product
Customer
Distribution
Sales
Advertising
Mix Top
Branding
Analysis
Knowledgebase Tags
Pricing
Research
Marketing
Product
Market
Channel
Sales
Advertising
Distribution
Arrangement
Display Articles
Single Article
Knowledgebase Categories
General
Pricing
Product
Customer
Distribution
Sales
Advertising
Mix Top
Branding
Analysis
Knowledgebase Tags
Pricing
Research
Marketing
Product
Market
Channel
Sales
Advertising
Distribution
Arrangement
Late Majority
The fourth category within the Diffusion of Innovation consisting of up to one-third of the overall market who are primarily characterized as preferring to take a wait-and-see approach before trying something new.
Post navigation
Sub-Culture
Boutique
Featured Articles
Product
Product Positioning
Marketing
Distribution
Pricing
Recent Articles
Target Marketing
Research Validity
Product Positioning
Partial-Service Research Firm
Minor Re-Purchase Decision