A non-personal form of promotion delivered through media outlets that generally require the marketer pay for message placement.
A concept in advertising (and promotion in general) that suggests that the existence of a large number of advertising messages within media outlets (e.g., television, newspaper, radio, etc.) makes it difficult for viewers to recognize and remember specific messages (e.g., ad for specific brand).
A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization.
A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.
A form of trade sales promotion where a marketer offers channel members some level of financial support for including the marketer’s products in channel member’s advertising.
A type of advertising that focuses on enhancing the perceived image of the organization rather than promoting specific products.