A distribution design where a marketer reaches the intended final customer by distributing a product indirectly through resellers who generally take ownership of the product and in doing so the resellers assume many responsibilities to help sell the product.
A distribution design where a marketer reaches the intended final customer by distributing the product directly to the customer and includes Direct Marketing Systems, Direct Retail Systems, Personal Selling Systems and Assisted Marketing Systems.
A distribution design where a marketer uses a combination of direct and indirect distribution systems.
An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.
