KC Tag: Benefits

A component of the Total Product offered by the marketer, these represent the key benefits offered by a product itself or through other aspects of using the product.

Benefits a customer perceives to receive (e.g., status within a group, risk reduction) when using a product though these are often difficult to measure and may vary by customer.

Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.