KC Tag: Decision

Type of consumer purchase decision in which purchases are routine and often the consumer purchases the same product without consideration for other product or brand options.

Type of consumer purchase decision considered to be the most difficult since these are important to the consumer but the consumer has little or no previous experience making these decisions.

Type of consumer purchase decision that is important to the consumer but the consumer feels confident making these decisions since they have previous experience purchasing the product.

Type of consumer purchase decision that involves the purchase of something new to a consumer but in the customer’s mind is not a very important purchase in terms of need, money or other reason.