KC Tag: Service

A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.

Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.

Activities used by the marketer to support the purchaser’s experience with a product such as training, repair and complaint resolution.