Public Service Advertising

A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.

Rack Jobber (also Service Merchandiser)

Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.

Customer Service

Activities used by the marketer to support the purchaser’s experience with a product such as training, repair and complaint resolution.