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Marketing Research Plan
A formal plan presented by researchers to clients that offers critical information outlining how research objectives and how research will be conducted.
Introduction Stage of PLC
Stage within the Product Life Cycle which occurs when a product is released to the market and sales begin though often sales start out slow as the market becomes aware of the product.
Functional Benefits
Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.
Drop Shipper
Wholesale format represented by distributors that never take physical possession of products but instead act as shipping coordinators who receive product orders and arrange to have products shipped directly to their customers from product suppliers.
Cost-Plus Pricing
A cost pricing method used to set a product's initial price by applying a fixed monetary amount to the cost of the product.
Audience Tracking
Media market research technique to monitor and learn how customers access and use media (e.g., television viewing, website activity).
Channel of Distribution
The activities and organizations that assist a marketer in moving products (goods or services) from the hands of the marketing company to the hands of the final customer.
Sales Prospect
Potential customers who meets the requirements of a qualified sales lead and who a salesperson now targets for a sales call.
Public Warehouse
A type of warehouse offering storage space for lease and is often used by distribution channel members to handle short-term distribution needs.
POP Display (also Point-of-Purchase Display)
A form of trade sales promotion that are generally found in retail outlets and allow products to be prominently presented thereby increasing the probability the product will standout.