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Franchised Channel Arrangement
A form of contractual dependent channel arrangement where a central organization (franchisor) controls nearly all activities of other members (franchisee).
Distribution Center
A type of warehouse where product storage is a temporary activity with products being received from many suppliers and then quickly shipped to many customers.
Cost-Per-Impression (CPI)
Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by how many times an advertisement is experienced (e.g., seen, heard).
Assisted Marketing Systems
A direct distribution system where the marketer relies on others (e.g., agents and brokers) to communicate the marketer's products but the marketer handles distribution directly to the customer.
Causal Research
A method of research that is often highly structured and controlled in which one variable, called the independent variable, is manipulated to see how it may effect another variable, called the dependent variable.
Sales Lead
A person or organization exhibiting key characteristics that suggest to a salesperson that further information gathering is warranted in order to determine (i.e., qualify) whether they are a sales prospect.
Public Relations (also Publicity, PR)
A method of promotion that involves the use of a variety of communications channels and tools in an effort to cultivate favorable relations with key publics, particularly the news media, with the objective of gaining favorable mentions of the marketer's company or product without direct payment to the publisher of the information.
Attitude
A component of the internal influences on consumer buying behavior that represents what a person feels or believes and which may be reflected in how a person acts (e.g., what they buy).
Cost-Per-Targeted-Impression (CPTI)
Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by the percentage of an audience who experience the advertisement (e.g., seen, heard) are actually within the marketer's target market.
Distribution Packaging
Packaging generally offering a higher level of damage protection than the final customer package and used to transport the final customer package through the supply chain often within a multiple unit container.