A non-personal form of promotion delivered through media outlets that generally require the marketer pay for message placement.

Advertising Clutter (also Promotional Clutter)

A concept in advertising (and promotion in general) that suggests that the existence of a large number of advertising messages within media outlets (e.g., television, newspaper, radio, etc.) makes it difficult for viewers to recognize and remember specific messages (e.g., ad for specific brand).

Advocacy Advertising

A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization.

Public Service Advertising

A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.

Image Advertising

A type of advertising that focuses on enhancing the perceived image of the organization rather than promoting specific products.