Family Branding

A branding strategy in which products are given brand names that are closely connected or share the same overall name as an existing brand.


A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Private Branding (also Store Branding)

A branding strategy, often seen in the retail industry, where stores or online sellers contract with suppliers to manufacture the retailer’s own branded products.


Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.