A branding strategy in which products are given brand names that are closely connected or share the same overall name as an existing brand.
A branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company.
A branding strategy, common to commodity products, that essentially creates a brandless product offering basic product features and low price.
A branding strategy, often seen in the retail industry, where stores or online sellers contract with suppliers to manufacture the retailer’s own branded products.
Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.