Final Customer Packaging

The package containing the purchased product the final customer receives in exchange for payment.


A person or organization that a marketer believes will benefit from the products offered by the marketer’s organization and includes Existing Customers, Former Customers and Potential Customers.

Customer Contact Points

The different methods a customer uses to communicate with a company such as in-person, by telephone, over the Internet, etc.

Customer Service

Activities used by the marketer to support the purchaser’s experience with a product such as training, repair and complaint resolution.

Existing Customer

Those who have purchased or otherwise used an organization’s goods or services, typically within a designated period of time.