The package containing the purchased product the final customer receives in exchange for payment.
A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
A person or organization that a marketer believes will benefit from the products offered by the marketer’s organization and includes Existing Customers, Former Customers and Potential Customers.
The different methods a customer uses to communicate with a company such as in-person, by telephone, over the Internet, etc.
Activities used by the marketer to support the purchaser’s experience with a product such as training, repair and complaint resolution.
Those who have purchased or otherwise used an organization’s goods or services, typically within a designated period of time.