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New Task Purchase
A type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently, will devote considerable time evaluating alternatives.
Marketing Research
A critical component needed to make good marketing decisions by presenting a picture of what is occurring (or likely to occur) in a market and then offering alternative courses of action that may be followed by the marketer in order to reach their objectives.
Intelligent Call Routing
Telephone technology that identifies and filters incoming customer calls and then direct calls to selected company personnel.
Full-Service Market Research Firm
Research companies that develop and carryout all aspects of a market research plan for their clients.
PLC – Product Life Cycle
Used as a tool for depicting the concept that products go through several stages of "life" with each stage presenting the marketer with different challenges that must be met with different marketing approaches.
Multiple-Party Selling System
An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.
Marketing Concept
Suggests marketing decisions should flow from first making efforts to know what customers want and only after this should an organization initiate the process of developing and marketing products and services.
Roles
A component of the internal influences on consumer buying behavior that represents the position a person feels they hold or others feel they should hold within a particular group environment.
Psychological Benefits
Benefits a customer perceives to receive (e.g., status within a group, risk reduction) when using a product though these are often difficult to measure and may vary by customer.
Personal Selling Systems
A direct distribution system involving a person whose main responsibility is to create and manage sales (e.g., salesperson) generally by persuading the buyer to place an order.