KC Group: General

Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.

Stage within the Product Life Cycle which occurs when a product is released to the market and sales begin though often sales start out slow as the market becomes aware of the product.

A formal plan presented by researchers to clients that offers critical information outlining how research objectives and how research will be conducted.

A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.

Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.

A form of sales promotion, used in both consumer and business markets, in which free merchandise is given-away, though these products are generally not the actual product but have some connection to the actual product (e.g., free coffee cup imprinted with product logo).

A form of sales promotion, used in both consumer and business markets, that gives customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.

Refers to the influence one party within a channel of distribution has over other channel members which may allow those with power to make demands of others.

A form of sales promotion, mainly used in the consumer market and primarily offered in either in print or electronic form, that provides price savings or other incentives when presented at the time of purchase.