KC Group: General

Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.

Stage within the Product Life Cycle which occurs when a product is released to the market and sales begin though often sales start out slow as the market becomes aware of the product.

A formal plan presented by researchers to clients that offers critical information outlining how research objectives and how research will be conducted.

A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.

Wholesale format represented by distributors that carry broad but shallow product lines and who mostly offer their services to smaller general merchandise retailers such as convenience stores.

A concept in consumer buying behavior which relates to how much effort a consumer is willing to exert in making a buying decision.

Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.

A form of sales promotion, used in both consumer and business markets, in which free merchandise is given-away, though these products are generally not the actual product but have some connection to the actual product (e.g., free coffee cup imprinted with product logo).

A form of sales promotion, used in both consumer and business markets, that gives customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.