KC Group: General

Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.

Stage within the Product Life Cycle which occurs when a product is released to the market and sales begin though often sales start out slow as the market becomes aware of the product.

A formal plan presented by researchers to clients that offers critical information outlining how research objectives and how research will be conducted.

A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.

Refers to the influence one party within a channel of distribution has over other channel members which may allow those with power to make demands of others.

A form of sales promotion, mainly used in the consumer market and primarily offered in either in print or electronic form, that provides price savings or other incentives when presented at the time of purchase.

Wholesale format represented by distributors that carry broad but shallow product lines and who mostly offer their services to smaller general merchandise retailers such as convenience stores.

A concept in consumer buying behavior which relates to how much effort a consumer is willing to exert in making a buying decision.

Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.