KC Group: General

Refers to disagreements that arise within a channel when a channel member’s decisions affect (often negatively) the business operations of other members.

A component of the internal influences on consumer buying behavior that represents what a person feels or believes and which may be reflected in how a person acts (e.g., what they buy).

Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by the percentage of an audience who experience the advertisement (e.g., seen, heard) are actually within the marketer’s target market.

Telephone technology that identifies and filters incoming customer calls and then direct calls to selected company personnel.

A critical component needed to make good marketing decisions by presenting a picture of what is occurring (or likely to occur) in a market and then offering alternative courses of action that may be followed by the marketer in order to reach their objectives.

A type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently, will devote considerable time evaluating alternatives.

A form of trade sales promotion that are generally found in retail outlets and allow products to be prominently presented thereby increasing the probability the product will standout.

A type of warehouse offering storage space for lease and is often used by distribution channel members to handle short-term distribution needs.

A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.