KC Group: General

A repository of answers to commonly asked questions, product instructions or other information that customers may access online or over the phone.

In marketing this is web-based technology that allows real-time communication between customers and company personnel through the exchange of text messaging within a web browser.

Research approach that is at the heart of scientific research where numbers are used to measure or evaluate variables being studied and enabling the use of statistical analysis to offer potentially more supportable conclusions.

Changes to a company’s initial product pricing that are consistently part of the marketer’s pricing program and not adjustments that only arise as part of special promotions and include Quantity Discounts, Trade Allowances, Geographic Pricing and Special Segment Discounts.

Information imprinted on Final Customer Packaging and Distribution Packaging that serves many functions such as promotion, offering product details and product purchase information (e.g., contains Universal Product Code).

Retail format represented by general or specialty merchandisers whose main strategy is to offer discount pricing and whose outlets offer few services and generally lower quality product than is available at higher-end retailers.

A concept in consumer buying behavior which relates to people or organizations within a group who a consumer looks to for advice or direction and, consequently, may hold influence on what a consumer purchases.

A market pricing method for setting a product’s initial price that is used when there are multiple products within a marketer’s product line and customers’ perception of difference is affected by the separation in prices for each item (e.g., low price, mid-price and premium price).

A form of standard price adjustment offering buyers an incentive of lower per-unit pricing when more products are purchased.

Retailers selling to customers through physical retail outlets.