KC Group: General

An approach to data collection where original data is collected for the marketers own needs or for the needs of a specific client.

Found within the Group Membership component of the external influences on consumer buying behavior, this concept represents people and organizations which a person simultaneously associates or, in some cases, feels the need to disassociate.

Found within the Culture component of the external influences on consumer buying behavior, this concept represents smaller groups sharing similar values such as ethnicity, geographic location, and special interests.

Stage within the Product Life Cycle which occurs when the market is no longer able to sustain sales levels for a product as sales are decreasing at increasing rates compared to previous periods.

Stage within the Product Life Cycle which occurs when a product is widely accepted and often reaches rapid growth characterized by a large percentage sales increase over previous periods.

Concerns statistics that describe a population such as age, education level, income, etc., and in marketing is used as a market segmentation variable.

A form of Observational Research where researchers follow customers at work, home and when shopping in order to see how they make decisions, use products and learn other information.

Assurance offered by a marketer that the product will perform up to expectations or the marketer will support the customer’s decision to replace, have the product repaired or accept a return for a refund.

A form of promotional price adjustment, primarily used by retailers to increase customer traffic, that intentionally prices select products at or below the cost the retailer pays to purchase the product from suppliers.

Marketing service that aids clients in assessing different media options and providing other promotional assistance.