The following shortcode has been used to display this page.
[std_panel filter="misc::has_pages::is::true;misc::order::is::DESC;misc::posts_per_page::is::10;"]
Modified Re-Purchase
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.
Market Pricing
A process for setting the initial price for a product that relies on analysis of market research to determine what customers perceive as an acceptable price and includes such methods as Backward Pricing, Psychological Pricing and Price Lining.
Reseller Network
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Target Markets
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Bundle Pricing
A form of promotional price adjustment that offers discounted pricing when customers purchase several products at the same time.
Account Management
A sub-category of the order getter sales classification in which salespeople are responsible for all aspects of building customer relationships from initial sale through to follow-up account servicing.
Contractual Wholesaler
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Diffusion of Innovation
A concept that explains how information and acceptance of new products spread through a market.
Family Branding
A branding strategy in which products are given brand names that are closely connected or share the same overall name as an existing brand.
Indirect Distribution System
A distribution design where a marketer reaches the intended final customer by distributing a product indirectly through resellers who generally take ownership of the product and in doing so the resellers assume many responsibilities to help sell the product.